Taking fashion to the people

20 May 2013
Written by Trudi Bennett
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Trelise Cooper is an icon of NZ fashion. This month Trudi Bennett shares what, for her, makes Ms Cooper such an inspiring, global powerhouse of style 

It is always with a frisson of excitement that I open an email invitation from the Trelise Cooper Wellington store. I always have an amazing time and last week's Winter 2013 collection in conjunction with support of The Catwalk Spinal Injury Trust was outstanding on many levels.

Every time I see or hear Trelise Cooper speak, firstly I marvel at her wonderful hair. Once I shake myself out of the longing for perfect, glossy golden curls, I focus on what she is talking about. Trelise Cooper is an inspiring narrator as well as an amazingly creative, detail-oriented international clothing designer.

Trelise began her NZ business in 1985 and has grown her three brands - Trelise Cooper, diffusion range Cooper by Trelise and her childrenswear label Trelise Cooper Kids.

What I love about her brand is that while she is internationally successful, which in itself is a certainly a major big deal, her clothes suit such a diverse range of people. 

Judging by the clients I see, the people I meet within the industry and the celebrities who wear Trelise Cooper clothing, there really isn't a 'set Trelise Cooper wearer'. Which is actually no surprise considering her clothing and influences are so eclectic.

I adore Trelise's pattern, colour and texture styling and love hearing her talk about her inspiration. When the models come out on the runway, you can see these influences.

I remember her talking once about how she loved spending time at the markets in France. I looked at the style of lace she was using and instantly thought of Provence.

Trelise says her clothing is a combination of femininity but with strength. I would wholeheartedly agree.  Yes you find sparkles, frills, scalloping and sheerness that exude prettiness but you also find strong cuts, tailored jackets and structured items that, combined with these aforementioned pieces, enable each outfit to have a harmony that IS truly 'Trelise Cooper'. 

It is always wonderful to be proud of and support NZ fashion designers. Trelise really does make it easy for us to love her creations whilst also admiring her charitable personality and excellent business sense. I say three cheers for Trelise!


For more inforamtion about:
Trelise Cooper: www.trelisecooper.com
Catwalk Spinal Injury Trust: www.catwalk.org.nz

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