The name game

20 June 2013
Hits: 2557 Written by Marie Forleo
Print Email

Marie Forleo tackles the age-old problem of choosing a name for your business. It's a complex decision and, as usual, Marie has some great advice on offer

 

“OMG… why can’t I figure this out!?! It should be such a simple decision, but it’s freaking killing me.”

That was me when I first started my business. The issue I was wrestling with: deciding what to name my business.

I couldn’t figure out whether I should name my business something catchy, descriptive and memorable, or name my business after myself.

Sweet mother of cookie dough! I circled around in this creative cul-de-sac for longer than I care to admit.

In my mind, this was big. Plus, it was holding me back from moving ahead on everything else.

After all, the name of my business informed what my website would be, my email, what logo I’d design, what I’d put on business cards, what my “legal” business would be, if people would remember me, if they’d take me seriously in the first place (or so I thought) and yada, yada, yada.

As a young and totally inexperienced entrepreneur, I investigated this sticky “how to name my business” issue from every angle I could think of.

Through research and soul searching, I came up with at least 25 reasons why my own name was the best choice for my business.

Of course, I’d research and soul search a little more and find another 25 reasons why naming my business something more catchy and descriptive was definitely better.

The worst part about deciding what to name my business was how deeply I tortured myself, my friends and the people I love trying to figure it out!

If you’ve ever struggled with how to name your business, or what to name your new website or project, you’re gonna love today’s new episode of MarieTV.

I’ll show you what you need to consider and get clear on in order to decide how to name your business.

Hopefully, my experience can save you from some torture (of self and others) and get you out of a creative cul-de-sac and back into action. 

 

 


 

Add comment


Security code
Refresh

  • Trouble charging for something you *love* to do?‏
    20 October, 2014
    Does asking for money stress you out? If you choke when it’s time to charge Marie's latest video will have you getting paid like a pro. in three easy ...
  • Re-program your subconscious
    20 September, 2014
    Have you ever had a fear of success?  Is your subconscious blocking your way forward?  If so it's time to reprogram your subconscious mind and enjoy s...
  • How to raise prices
    19 August, 2014
    Do you want to raise your prices, but are afraid you may lose clients? Here to help, Marie chats with Ramit Sethi on how to get confidently what you'r...
  • Idea Sex, Technology & The Future
    19 July, 2014
     Idea D.J., speaker and film-maker Jason Silva sits down with Marie to discuss his latest thoughts on philosophy, creativity, technology and human pot...
  • How to back out of a commitment, gracefully
    20 May, 2014
    Have you ever struggled with over-committing yourself? If you've ever struggled with saying no after you've already said yes, this MarieTV episode is ...
  •  How much do you care about what people think?
    20 April, 2014
    Do you want something that others see as unrealistic? Do you care too much about what people think of you? If so, Marie Forleo is here to help guide y...
  • How to live your purpose and change the world
    20 March, 2014
    Marie shares a truly awesome interview this month with Adam Braun, creator of Pencils of Promise, an NGO creating amazing opportunities for impoverish...
  • Why smart people underperform
    19 February, 2014
    Ever experienced being crazy busy with zero results? This month Marie Forelo chats to  Dr Ned Hallowell about why smart people underperform and how to...
  • The Future of Social Media Marketing
    20 December, 2013
    Do you ever feel completely overwhelmed and confused by social media?  Marie Forleo chats to the world's leading expert on social media to solve the m...
  • Networking strategies for introverts
    19 November, 2013
    If you've ever questioned the best way to balance the need for quiet with the never-ending pressure to "put yourself out there", this MarieTV clip is ...
  • Crazy sexy interview
    19 October, 2013
    Marie shares a great interview with US best seller Kris Carr who turned her cancer diagnosis into a movement that’s inspired millions to lead healthie...
  • How to use social media
    20 September, 2013
    To social media or  not to social media!  This month Marie chats about how to use social media  so it doesn't overwhelm and overtake your life and bus...
  • How to reach your full potential
    20 August, 2013
    This month Marie chats with author Steven Pressfield about one of THE most important business concepts she's ever learned.  Yes, ever! It’s about Turn...
  • How to deal with your critics
    19 July, 2013
    Have you ever let fear of criticism and judgment stop you? Marie shares some pearls of wisdom on dealing with the old 'self doubt' and coping with cri...
  • The name game
    20 June, 2013
    Marie Forleo tackles the age-old problem of choosing a name for your business. It's a complex decision and, as usual, Marie has some great advice on o...
  • How to sell more of anything
    20 May, 2013
    Getting people to buy your stuff is an age-old problem. Marie Forleo chats to Ramit Sethi from 'I will teach you to be rich' and finds a simple answer
    ...
  • How to be fascinating
    20 April, 2013
    We are very excited to have been given the tick of approval by global superstar Marie Forleo, who has agreed for her material to be part of MyBusiness...
  • Marie Forelo
    20 March, 2013
    Photographer & writer Sacha Kenny raves about American business mentor Marie Forelo, who is taking the online world by storm with her words of wisdom 
    ...
  • The Learning Buzz
    19 February, 2013
    Liz Ruatoto reminds us that knowledge is power and affording ourselves the time to continue to learn and grow goes along way towards business success 
    ...
  • Ready Set... 2013
    20 January, 2013
    Business consultant Liz Ruratoto shares some timely advice on organisation & keeping on top of the admin pile when business planning for the new year ...

MyMag this month...

...your magazine for inspiring stories, beautiful spaces, networking, sharing & celebrating community...

Email:
This email address is being protected from spambots. You need JavaScript enabled to view it.

Location:
Wellington,
New Zealand


 

MyMag is your Mag! Subscribe today - it's FREE.  
Subscribe and receive our monthly newsletter keeping you up to date with the latest edition.